Privacy Policy of Continental
LAST UPDATED: September, 2023
Continental U.S. Privacy Policy
Continental and its subsidiaries (also “we,” “us,” or “our”) offer an array of custom services designed to help clients provide the best experiences to their guests and employees. In order to do that, we collect, use, share and protect select information about you. By interacting with Continental through our websites, technologies, products, and services, you consent to the use of information that is collected or submitted as described in this “Privacy Policy.”
We hold this information and your privacy seriously and do not share or use your information in any way outside of what is described in this “Privacy Policy.”
This Privacy Policy applies to our businesses within the United States of America and provides an overview of our practices across all of our U.S. service offerings. Continental may also provide supplemental privacy notices to you at specific points where we collect information about you in order to provide additional details about our practices that are applicable to specific products, services, and locations. You should read this Privacy Policy in conjunction with such additional privacy notices. Continental also maintains some additional privacy policies that are specific to lines of business or to address specific legal requirements. In all cases, this Privacy Policy is subject to applicable law.
Please be aware that, in connection with your interactions with Continental, you may at times share information directly with third parties. For example, you may access a third-party website through a link from Continental, you may interact with one of our clients or partners in conjunction with our services, or you may communicate with us through a third-party platform. In these circumstances, Continental does not have control over what information such a third party may collect about you or how that information is used or shared. To learn about how a third party collects, uses, and shares your information, and how to exercise your privacy rights with respect to such third-party processing, please review such third party’s privacy notice.
Continental does not sell or rent your information to data brokers or to third parties, or disclose it in any way other than those disclosed in this Privacy Policy. There are instances where Continental has shared personal information in order to provide our clients and customers with personalized services or customized offers to improve your experiences and our products and services.
For California residents, please scroll down for more information about your California privacy rights.
Information We Collect
When you interact with Continental, we may collect certain information about you. Please see the list below to understand what information we collect, the sources of that information, how and why we will use that information, and the potential other recipients of that information. As noted above, we may provide additional details to you about how we collect, use, and share your information at the time of collection (for example, at the time you choose to take a consumer survey that we administer).
Category of Personal Information Collected
“Identifying Information,” such as your name, mailing address, email address, day and month of birth, and telephone number.
Source of Information
We may collect Identifying Information from you when you visit and use our websites and other technology, order our products or services, communicate with us by mail, phone, or email, and/or fill out requests for information through our advertisements, surveys, or promotions. We also may receive Identifying Information from third parties that are authorized to provide us with such information.
Purpose for Collection
We use Identifying Information to optimize our services and make interactions with us more relevant and enjoyable. We do so by responding to and fulfilling your requests, customizing your interactions, and communicating with you for marketing and other purposes.
Categories of Recipients
We may disclose Identifying Information with service providers to help us achieve the purposes outlined above. Identifying Information may be disclosed to or combined between affiliates, partners, or other related entities of Continental for internal business and marketing/promotional purposes. Identifying information, including mailing lists, may also be disclosed by Continental with other third parties for their marketing/promotional purposes. See the “Additional Ways We May Share Information About You” section below for more information.
Category of Personal Information Collected
“Sensitive Personal Information,” such as your driver’s license number, state identification card, precise geolocation (if you permit us to obtain your precise geolocation), your race, your ethnic origin, and biometric data; combination of email address, financial account, debit card, or credit card with security or access code, password, or other credentials allowing access to your account.
Source of Information
We may collect Sensitive Personal Information from you when you visit and use our websites and other technology, order our products or services, communicate with us by mail, phone, or email. We also may receive Sensitive Personal Information from third parties that are authorized to provide us with such information.
Purpose for Collection
We use Sensitive Personal Information to deliver products and services that you have requested. to respond to and/or fulfill your requests, to provide offers that may be of interest to you, for analytical and demographic purposes, and to protect the security or integrity of the Sites and our business, such as by protecting against and preventing fraud, unauthorized transactions, and managing risk exposure, including by identifying potential hackers and other unauthorized users. Your sensitive personal information will not be used for any additional purposes that are incompatible with these purposes unless we provide you with notice of those additional purposes.
Categories of Recipients
We may share Sensitive Personal Information with service providers to help us achieve the purposes outlined above and as permitted by law.
Category of Personal Information Collected
“Payment and Order Information”, such as billing addresses, together with purchase details (products, color, size, quantity, price), card issuer and card type, credit or debit card number, expiration date, CVV code, and/or any communications we have received about your order or purchase, including information you provide about a third party, such as name, address and contact details of a recipient for delivery of goods or services, if different from yours.
Source of Information
We may collect Payment and Order Information when you make a purchase from us or one of our partners through our websites or other technology, or at the physical locations where we operate.
Purpose for Collection
We use the Payment and Order Information to fulfill your purchases, specifically for shipping and billing.
Categories of Recipients
We may disclose Payment and Order Information with services providers to help us achieve the purposes outlined above.
Category of Personal Information Collected
“Device Information”, related to your interactions with us, such as device information, geo-location, browser type and operating system, Internet Protocol (IP) address (a unique number that identifies your internet access), cookie information, pages viewed and accessed (including those viewed before and after interacting with our websites), how long you accessed our websites and other technology in any given session, and the date and time of access.
Source of Information
We may collect Device Information automatically when you visit our websites or other technology, or otherwise interact with us. See below for more information on cookies and other technologies used by Continental.
Purpose for Collection
We use Device Information to ensure that our technology works properly, that you can see and use our intended functionality, and that our technology is secure. We also may use Device Information for analytics and marketing purposes.
Categories of Recipients
We may disclose Device Information with service providers to help us achieve the purposes outlined above. See the “The Use of Web Technology” section below for more information.
Category of Personal Information Collected
“User Preferences,” such as food preferences, dietary restrictions, and related information, purchasing preferences, sizes, favorite locations, and preferred hours to receive services.
Source of Information
We may collect User Preferences when you make purchases through us, interact with our websites and other technology, and you choose to provide it to us through surveys or other interactions or communications with us. We also may receive User Preferences from third parties that are authorized to provide us with such information.
Purpose for Collection
We use User Preferences to improve our services, address customer requests, and offer customers a more customized experience. For example, we may use this information to determine the most desirable hours of operation or our locations, to suggest products to you that we think you may like, and to understand what products and services to offer.
Categories of Recipients
We may disclose User Preferences with service providers to help us achieve the purposes outlined above. When we share User Preferences it is generally aggregated and anonymized.
Category of Personal Information Collected
“Visitor Past Purchases”
Source of Information
We collect Visitor Past Purchase information from the purchases made from us and third parties providing services on our behalf. We also may receive such information from third parties that are authorized to provide us with such information.
Purpose for Collection
We may use Visitor Past Purchase information to improve our services, address customer requests, and offer customers a more customized experience. For example, we may use this information to be certain that we are offering the right products at the right time, and to understand ordering trends by region of the country, what products are the most popular, and generally how our business is doing. We also use Visitor Past Purchase information to offer our customers more customized offerings, for marketing purposes. When we use this information, it is generally aggregated and anonymized.
Categories of Recipients
We may disclose Visitor Past Purchase information with service providers to help us achieve the purposes outlined above. When we share Visitor Past Purchases information it is generally aggregated and anonymized.
Category of Personal Information Collected
“Survey, Marketing and Promotional Information,” such as contact information—including name, email address, mailing address—and other information you provide in response to surveys, marketing and promotional surveys and campaigns.
Source of Information
Provided by you, at your choice, via electronic or print surveys, questionnaires, or other means.
Purpose for Collection
Survey, Marketing and Promotional Information is used to request more information in relation to the survey or as otherwise permitted under this Privacy Policy. We may also use Survey, Marketing and Promotional Information to improve our services and provide a better experience for you.
Categories of Recipients
We may disclose Survey, Marketing and Promotional Information with service providers to help us achieve the purposes outlined above.
Offers and Promotions
At times, we may conduct offers and marketing campaigns (collectively “Customer Events”). Some of these Customer Events may involve mailing catalogs, coupons, SMS texts, or other forms of communication from us to you. These Customer Events will be directed toward visitors of our websites, individuals from lists we receive from third parties, or individuals that opt-in to a Customer Event. Some Customer Events may require you to opt-in in a manner that meets all legal requirements. Please see the “How Can I Opt-Out” section for more information about how to opt-out of Customer Events.
Sweepstakes and Other Promotions
In addition to Customer Events we provide, there may be times where you can opt into one of our sweepstakes, contests, or other promotions (collectively “Sweepstakes”). These Sweepstakes may ask for personal information such as contact information (name, email address, mailing address, etc.). Participation in our Sweepstakes is optional. If you choose to participate in our Sweepstakes, we may use and share the information you provide with our affiliates to administer the sweepstakes.
How Your Information Is Stored and Retained
At Continental, the security, confidentiality, and integrity of your information is of the utmost importance. We use technical, physical, and administrative safeguards that are designed to protect your information from unauthorized access, retrieval, disclosure, use, and modification.
We will retain your information for as long as needed to provide you products and services, comply with our legal obligations, resolve disputes, and enforce our agreements.
How Can I Opt-Out?
If you would like to opt-out of any of our promotional offerings or marketing campaigns, please email us at letsconnect@continentalserves.com. After verifying your identity, we will take appropriate measures to remove you from our marketing lists in compliance with applicable law. In addition, you may opt-out of such promotional and marketing campaigns by clicking the opt-out link at the bottom of the applicable digital marketing or advertising communications. As described further below, residents of certain states may have additional opt-out rights based on state law.
How this Privacy Policy May Change
From time to time, we may update this notice to accommodate changes in how you interact with us, address changes in the law, or for any other purpose. We will maintain a “LAST UPDATED” date at the top of this notice to show when any changes are made. Any changes we make to this notice will be effective as of the date at the top of this notice.
Information about Minors
Continental does not target its websites or any of its services or products to children and does not knowingly collect personal information from children under thirteen (13) years of age. If Continental learns that a child under the age of thirteen (13) has submitted personal information on Continental’s websites without parental consent, Continental will take all reasonable measures to delete such information from our databases and to not use such information for any purpose (except where necessary to protect the safety of the child or others as required or allowed by law). If you become aware of any personal information, we have collected from children under thirteen (13), please contact us using at letsconnect@continentalserves.com.
Minors under eighteen (18) years of age may email us at letsconnect@continentalserves.com to have the personal information they have provided to us deleted, subject to applicable law.
Please note that, while we make reasonable efforts to comply with such requests, deletion of your personal information does not ensure complete and comprehensive removal of that data from all systems.
Notice of Financial Incentive
We may offer our customers limited-time promotions and opportunities to participate in surveys. In exchange for participating in our promotions or surveys, and providing us with your personal information, we may offer you financial incentives and/or price or service differences such as a bonus card, discount, or a coupon. We may collect personal information such as your name, email address, preferences, experiences, and engagement with Continental (“Customer Data”). You can terminate participation at any time as explained in the applicable promotion or survey terms. We estimate that the value of the Customer Data is the value of the benefit we offer to you in connection with the promotion or survey, which is reasonably related to the costs associated with offering such benefit.
Information for California Residents – Your California Privacy Rights
The California Consumer Privacy Act of 2018 (“CCPA”) grants certain rights to California residents to access or delete the personal information that we have collected about them, to opt-out of the sale of their personal information by us to a third party, and not to be discriminated against for exercising these rights.
Access
California residents have the right to request what personal information we collected, used, disclosed, and sold about them within the preceding 12 months. Once we receive your request and confirm your identity and California resident status, we will disclose to you the information that we have collected about you, as required by the CCPA.
Deletion
California residents have the right to request the deletion of their personal information that we collect or maintain. Once we receive your request and confirm your identity and California resident status, we will delete (and direct our service providers to delete) your personal information from our records, unless an exception applies. Such exceptions include, but are not limited to, when the personal information is necessary to complete a transaction or provide goods or services to you, detect security incidents, comply with the law, and for internal uses reasonably aligned with your expectations.
Opt-Out
California law requires us to identify, for the 12-month period prior to the date of this Privacy Policy, what information Continental has “sold” about you, and you have a right to opt-out of such sale. We do not sell any personal information of minors under the age of 16 without receiving affirmative authorization to do so. Please note, Continental does not sell or rent your information to third parties for profit, to data brokers, or in any way other than those intended to improve your online experiences and the relevance of offers made to you through Continental’s and its subsidiaries’ websites. There are instances where Continental has shared personal information in order to provide our customers with personalized services or customized offers to improve your online experiences, and to improve our products and services. We do this in ways that are intended to extend the Continental experience to our customers in a variety of environments. Depending on the circumstances and the contractual obligations in place, this sharing may be a “sale” under applicable law and you may have the right to request that we stop such sharing as more fully set forth below. This sharing includes:
Identifiers such as a real name, alias, postal address, geolocation information, unique personal identifier (such as a device identifier; cookies, beacons, pixel tags, mobile ad identifiers and similar technology; customer number, unique pseudonym, or user alias; telephone number and other forms of persistent or probabilistic identifiers), online identifier, Internet Protocol address, email address, account name, and other similar identifiers;
commercial information, including records of products or services purchased, obtained, or considered, and other purchasing or consuming histories or tendencies; Internet and other electronic network activity information, including, but not limited to, browsing history, search history, and information regarding your interaction with Continental’s websites, applications or advertisements; and inferences drawn from any of the information identified above to create a profile about you reflecting your preferences, characteristics, predispositions, and behavior.
Non-Discrimination
California Residents have the right to not receive discriminatory treatment if and when they exercise their rights to access, delete, or opt-out under the CCPA.
This means we cannot, for example: Deny goods or services to you; Charge different prices or rates for goods or services, including through the use of discounts or other benefits or by imposing penalties; Provide a different level or quality of goods or services to you; or
Suggest that you will receive a different price or rate for goods or services or a different level or quality of goods or services.
Please note that we may charge a different price or rate, or provide a different level or quality of goods and/or services to you, if that difference is reasonably related to the value provided to you by your personal information.
Exercising Your Rights
In order to exercise your “access”, “deletion”, and/or “opt-out” rights, you may submit a request by contacting us directly (mail) 700 Stephenson Hwy, Troy, MI 48083, Attn: Legal Counsel; (phone) 248.414.1700; or (email) letsconnect@continentalserves.com. You may also authorize another person (your “agent”) to submit a request on your behalf, and in the same manner. Once we receive your request, we will contact you to verify your identity and California resident status and review your request.
We aim to respond to your requests within 45 days of receiving the request. If we need more time to respond to your request, we will let you know the reason and how much additional time we will need.
California-Direct Marketing information
Under California Civil Code Section 1798.83 (the “Shine The Light” law), customers who are California residents and have a relationship with Continental primarily for personal, family, or household purposes are entitled to receive, upon request and free of charge, information about the personal information (if any) we disclosed to third parties for their direct marketing purposes in the prior calendar year. This information may be requested once a year. If applicable, this information will include a list of the categories of personal information that was shared and the names and addresses of the third parties that received the information. If you are a California resident and want to make a request for this information, please submit your request in writing to: letsconnect@continentalserves.com or Continental, 700 Stephenson Hwy, Troy, MI 48083, Attn: Legal Counsel (please reference the “Shine The Light Law” in your email or letter).
Privacy Policy for California Residents
Under California Civil Code Section 1789.3, California users are entitled to the following consumer rights notice: If you have a question or complaint regarding the websites, please send email us at letsconnect@continentalserves.com or send a written letter to Continental, 700 Stephenson Hwy, Troy, MI 48083, Attn: Legal Counsel. California residents may reach the Complaint Assistance Unit of the Division of Consumer Services of the California Department of Consumer Affairs by mail at 1625 North Market Blvd., Sacramento, CA 95834, or by telephone at (916) 445-1254 or (800) 952-5210.
Do Not Track Signals
Do Not Track is a standard that is currently under development. As it is not yet finalized, we adhere to the standards set out in this Privacy Policy and do not respond to Do Not Track (DNT) signals except as may be required by law.
Cookie Policy
This website uses cookies. Continental uses cookies to help deliver the best website experience. Cookies enable our site to ‘remember’ you or your preferences, either for the duration of a single visit (using “session cookies”) or during additional, future visits (“persistent cookies”). Cookies can help you navigate between pages efficiently and store your preferences or settings, thereby making the interaction between you and our site faster and easier. If a website doesn’t use cookies, it will think you are a new visitor every time you move to a new page on the site. Our site uses cookies to keep track of your interests and honor your preferences. Our site may also use cookies to enable us to target our advertising or marketing messages based on your location, browsing habits or service interests. You consent to our Cookie Policy if you continue to use our website.
What is inside a cookie?
A cookie is a small text file stored on your computer or device by a website. Only the website issuing a cookie will be able to read the contents of that cookie. Each and every cookie is unique to your web browser. It will contain some anonymous information such as a unique identifier and the site name and some digits and numbers. It allows a website to remember things like your preferences or to remember who you are on return visits.
What to do if you don’t want cookies to be set:
It is possible to block some or all cookies, or even to delete cookies that have already been set; but you might lose some or all of the website’s functionality.
To manage cookies on your browser please see the below articles:
Links to third-party websites are provided for your convenience only and Continental is not responsible for the content of any of these sites.
All Internet Explorer Versions: http://support.microsoft.com/kb/278835
Google Chrome: http://support.google.com/chrome/bin/answer.py?hl=en&answer=95647
Mozilla Firefox: http://support.mozilla.org/en-US/kb/cookies-information-Sites-store-on-your-computer
Opera: http://www.opera.com/browser/tutorials/security/privacy/
Safari 5.1 (Lion): http://support.apple.com/kb/PH5042
Your consent applies to the following domains: www.continentalserves.com
Third-Party Analytics
We may also use third-party analytics software such as Google Analytics for our own internal purposes including evaluating how you use our websites. The third-party services may use cookies and similar technologies to collect and analyze information about your use and to report on activities and trends. Such services may also collect information regarding your use of other websites, applications, and online resources. For more information about Google Analytics, please go to www.google.com/policies/privacy/partners/. You may download the Google Analytics opt out browser add-on at https://tools.google.com/dlpage/gaoptout.
Contact Continental
If you have questions or concerns about this Privacy Policy, or to request a copy of this Privacy Policy in another format, please contact us at the following:
Mail: 700 Stephenson Hwy
Troy, MI 48083
Attn: Legal Counsel
248.414.1700
Email: letsconnect@continentalserves.com